e-tegrity Website Design & Content Planning Edmonton, Alberta
E-tegrity services oilfield companies by offering integrity management, inspection, and consultation services for pressure equipment and pipelines. To better serve their clients and attract new partners they needed a website with improved functionality for both their clients and their own team.
To better understand how to meet these needs our first step included the development of user personas which we used to tailor the website and its content to best serve their users. Content for the site also featured an emphasis on SEO to improve its Google ranking and overall traffic to attract new customers. But for existing customers and staff, the biggest and most valuable improvement was the development of a document library to host a variety of informational and training resources that could be accessed at any time. In an industry where accuracy is the key to safety, access to these resources allows E-tegrity to better serve their clients, even when they’re off-site.