Vivos is a family-based business from Brazil that makes competitive swimwear. When we met the Vivos family, their brand was Rio and the vision was to make swimwear with personality—a look that spoke to an athlete’s sense of self-expression and individuality in a space ruled by functional, conservative, and often elitist garments. They wanted to create a brand that embraced their family culture while targeting young competitive swimmers, some with Olympic aspirations.
We renamed the company Vivos—a portuguese word meaning “alive, with excitement” and created the company tagline: “Live with spirit”. To create the full effect, our creative team explored Brazilian design elements and developed iconography that truly captures Vivos’ core values.