Streaming Your Brand’s Message

Travis Grant Strategic Marketing Partnerships

The streaming wars are well underway. It’s not a literal war, of course. More a battle for supremacy and market share in a space where evolving technology and the way people use it are redefining not only how we consume content but how brands are built and audiences reached. For a lot of people over the age of 30, the …

Developing Your Brand’s Voice

Travis Grant Branding

At ev+ AGENCY, we love to talk about branding—a lot. It’s a subject you can deep dive, covering everything from philosophy to strategy to pop cultural impact. So far our series on branding has covered a lot of ground, including the basic fundamentals of what branding is, brand essence, and the strategic concepts of brand positioning. In this installment, I’m …

Brand Positioning

Travis Grant Branding

Previously in our series on branding, I talked about the “why” of your brand and the importance of understanding and articulating its essence. In this third installment, I’m going to build on those topics and talk about positioning your brand in the minds of your audience, in a way that differentiates it from competitors.  What is Brand Positioning? Have you …

Brand Essence Explained

Travis Grant Branding

When we’re talking about branding, we’re essentially talking about building emotional continuity with audiences, beginning with a clear understanding not of what you do or even how you do it, but why you do it in the first place. It’s an important first step toward realizing a golden maxim of marketing: how you think and feel about a brand is …

ev+ AGENCY Branding

What is Branding?

Travis Grant Branding

One thing I’ve learned in my career is that “branding” means different things to different people. For those who aren’t marketers, the word is sometimes used interchangeably with the idea of a visual identity, like a logo. Fair enough. It’s a brand mark, after all. So isn’t that your brand? Well, it’s a bit more complex than that.  This is …

A Brief History of Organic vs. Paid Social Media

Travis Grant Strategic Marketing Partnerships

Like disruptive communications technologies before it (the printing press, radio, and television), social media changed the world in deeply profound ways, starting with the launch of Facebook and Twitter in 2006. These platforms shook norms by rapidly spreading and aggregating intellectual capital, as local ideas became global and were consumed by massive yet increasingly nuanced audiences who, in turn, had …

Paper unicorn on extended finger

Why Settle for Anything Less Than a Unicorn?

Travis Grant Strategic Marketing Partnerships

If you work in a communications and marketing department, you might describe the ideal team member like this: a digital native who codes in HTML and CSS (and more). A person who is a superb project manager, a master of process, a branding expert, a digital marketing expert, an Adobe Creative Suite savant, and an ultra creative. A person who …

Website renovation illustration

Should I Renovate My Website?

Travis Grant Web Design

It’s a great question: should I renovate my website? There really is no single answer. It all depends on the current state of the site and how integrated it is into your business (does it rely on custom features, e-commerce, some other unique detail that’s crucial to what you do?). In worst case scenarios, renovations can quickly become deep holes …

How to Manage Scope Creep

Travis Grant Strategic Marketing Partnerships

Every agency has stories about scope creep swallowing projects whole. There are a lot of reasons for scope creep but it mostly has to do with how well expectations are communicated and managed. So what is this scope creep business, anyway? Put simply, it’s the sum of small changes that occur outside the boundaries of process, causing delays and even …