The Edmonton School of Ballet (ESB) has been an integral part of Alberta’s dance community since 1967. It was a transitional period for ESB when we began working with them in 2018. They needed a new design for their website and the school’s administration was looking to integrate 3rd party software, to help modernize communications and scheduling. What’s more, they knew they needed to improve their digital marketing campaigns in an increasingly competitive space but weren’t sure how.
In order to build an exceptional user experience, we noted the project required a top-down rethink of how ESB’s content was structured, and how doing so would support a digital marketing strategy. ev+ AGENCY guided ESB through the process, streamlining content flow and providing a site architecture that supported their business goals and objectives, as well as their audience.