The Project

ev+ AGENCY has had a strategic marketing partnership with the Big Valley Jamboree (BVJ) for nearly 30 years. A weekend-long music festival showcasing the hottest acts in country music, BVJ has been voted the country music event of the year on 4 occasions by the Canadian Country Music Association.

Our team is involved in every aspect of BVJ marketing and promotion, including developing a festival identity, preparing sponsor materials and creating marketing campaigns, designing and maintaining web and digital properties; creating and managing Facebook, Instagram, Snapchat, and Google ad spends; and buying media in multiple markets, across multiple mediums.

In much the same way that an individual retains a core identity while communicating in nuanced ways to different people, ev+ AGENCY has created audience personas to sell the BVJ experience to country music fans of all types.


Big Valley Jamboree Website
Big Valley Jamboree Mobile Website

    Social Campaigns

    Big Valley Jamboree Social Ads
    Big Valley Jamboree Social Ads

      Program Guide

      Big Valley Jamboree Program Guide
      Big Valley Jamboree Program Guide


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