Big Valley Jamboree Marketing

ev+ AGENCY has had a strategic marketing partnership with the Big Valley Jamboree (BVJ) for nearly 30 years. A weekend-long music festival showcasing the hottest acts in country music, BVJ has been voted the country music event of the year on 4 occasions by the Canadian Country Music Association.

Our team is involved in every aspect of BVJ marketing and promotion, including developing a festival identity, preparing sponsor materials and creating marketing campaigns, designing and maintaining web and digital properties; creating and managing Facebook, Instagram, Snapchat, and Google ad spends; and buying media in multiple markets, across multiple mediums.

In much the same way that an individual retains a core identity while communicating in nuanced ways to different people, ev+ AGENCY has created audience personas to sell the BVJ experience to country music fans of all types.