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Featured image for “10 Ways to Boost your Nonprofit Marketing Strategy”

10 Ways to Boost your Nonprofit Marketing Strategy

Kelly Cromwell
 / 
August 30, 2022
 / 
General
Strategic Marketing Partnerships
Simple digital marketing best practices for nonprofits to help mitigate operational risks while boosting your nonprofit marketing strategy.
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Featured image for “Streaming Your Brand’s Message”

Streaming Your Brand’s Message

Travis Grant
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August 26, 2020
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Strategic Marketing Partnerships
The streaming wars are well underway. It’s not a literal war, of course. More a battle for supremacy and market share in a space where evolving technology and the way people use it are redefining not only how we consume content but how brands are built and audiences reached. For a lot of people over the age of 30, the
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Featured image for “The Social Media Crisis: A Primer in Public Relations”

The Social Media Crisis: A Primer in Public Relations

Travis Grant
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May 13, 2020
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Strategic Marketing Partnerships
In a previous piece, I touched upon the history and changes in social media, and the way in which Facebook in particular should be used in 2020. But there remains an elephant in the room for every business that uses social media: the infamous social media public relations crisis. Put simply, if you’re using social media, the potential for a
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Featured image for “A Brief History of Organic vs. Paid Social Media”

A Brief History of Organic vs. Paid Social Media

Travis Grant
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May 13, 2020
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Strategic Marketing Partnerships
Like disruptive communications technologies before it (the printing press, radio, and television), social media changed the world in deeply profound ways, starting with the launch of Facebook and Twitter in 2006. These platforms shook norms by rapidly spreading and aggregating intellectual capital, as local ideas became global and were consumed by massive yet increasingly nuanced audiences who, in turn, had
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Featured image for “Why Settle for Anything Less Than a Unicorn?”

Why Settle for Anything Less Than a Unicorn?

Travis Grant
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May 1, 2020
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Strategic Marketing Partnerships
If you work in a communications and marketing department, you might describe the ideal team member like this: a digital native who codes in HTML and CSS (and more). A person who is a superb project manager, a master of process, a branding expert, a digital marketing expert, an Adobe Creative Suite savant, and an ultra creative. A person who
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Featured image for “How to Manage Scope Creep”

How to Manage Scope Creep

Travis Grant
 / 
May 1, 2020
 / 
Strategic Marketing Partnerships
Every agency has stories about scope creep swallowing projects whole. There are a lot of reasons for scope creep but it mostly has to do with how well expectations are communicated and managed. So what is this scope creep business, anyway? Put simply, it’s the sum of small changes that occur outside the boundaries of process, causing delays and even
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