Brand Essence Explained

Travis Grant Branding

When we’re talking about branding, we’re essentially talking about building emotional continuity with audiences, beginning with a clear understanding not of what you do or even how you do it, but why you do it in the first place. It’s an important first step toward realizing a golden maxim of marketing: how you think and feel about a brand is …

ev+ AGENCY Branding

What is Branding?

Travis Grant Branding

One thing I’ve learned in my career is that “branding” means different things to different people. For those who aren’t marketers, the word is sometimes used interchangeably with the idea of a visual identity, like a logo. Fair enough. It’s a brand mark, afterall. So isn’t that your brand? Well, it’s a bit more complex than that.  This is the …