Developing Your Brand’s Voice

Travis Grant Branding

At ev+ AGENCY, we love to talk about branding—a lot. It’s a subject you can deep dive, covering everything from philosophy to strategy to pop cultural impact. So far our series on branding has covered a lot of ground, including the basic fundamentals of what branding is, brand essence, and the strategic concepts of brand positioning. In this installment, I’m …

Brand Positioning

Travis Grant Branding

Previously in our series on branding, I talked about the “why” of your brand and the importance of understanding and articulating its essence. In this third installment, I’m going to build on those topics and talk about positioning your brand in the minds of your audience, in a way that differentiates it from competitors.  What is Brand Positioning? Have you …

Brand Essence Explained

Travis Grant Branding

When we’re talking about branding, we’re essentially talking about building emotional continuity with audiences, beginning with a clear understanding not of what you do or even how you do it, but why you do it in the first place. It’s an important first step toward realizing a golden maxim of marketing: how you think and feel about a brand is …

ev+ AGENCY Branding

What is Branding?

Travis Grant Branding

One thing I’ve learned in my career is that “branding” means different things to different people. For those who aren’t marketers, the word is sometimes used interchangeably with the idea of a visual identity, like a logo. Fair enough. It’s a brand mark, after all. So isn’t that your brand? Well, it’s a bit more complex than that.  This is …