Mountain range photo with AI generated volcano eruption. Some Adobe Photoshop interface windows from some of the new AI tools are over top of the photo scene.

How to Use Generative AI in Photoshop: A Digital Marketer’s Guide to Photoshop AI

Avatar photo By: Graeme Reed  /  Artificial Intelligence (AI)

Navigating the dynamic landscape of digital marketing demands more than just compelling content – it requires creative and captivating visuals. This is where the power of Photoshop AI comes into play. By seamlessly blending Adobe Photoshop’s robust features with the intelligence of AI, a new horizon of creative possibilities has been unlocked. It’s not just an editing tool, it’s a game-changer, transforming how digital marketers approach design workflows, enhancing efficiency and supercharging creativity. Understanding how to use generative AI in Photoshop can help elevate your strategies. Dive in with us as we explore the transformative potential of Generative AI in Photoshop and the world of digital marketing.

Table of Contents

Introduction to Photoshop AI

The Remarkable Evolution of Photoshop

The way we edit photos has evolved drastically over the years. Do you remember the times when editing a photo would mean hours of meticulous, painstaking work? Those days are long gone, thanks to the revolutionary power of Photoshop’s AI tools. From simple photo edits to crafting complex digital designs, Photoshop AI has changed the game entirely. It’s like having a professional artist available at your beck and call, ready to transform your digital canvas.

Photoshop and AI: A Powerful Combination

The marriage of artificial intelligence with Photoshop has been nothing short of a game-changer. It’s akin to finding a hidden treasure chest brimming with creative possibilities in the world of digital marketing. But how does it all work? And how can you leverage generative AI in Photoshop to improve your digital content? Let’s find out!

The Game-Changing AI Features in Photoshop

Photoshop Generative Fill (beta)

A screen shot of how to use generative AI In Photoshop to add a volcano eruption to a photo of a mountain range.

Creating and Adding to Images with Generative AI In Photoshop

Imagine if you had the power to add elements to your image by typing a descriptive sentence. Sounds like a dream, right? With Generative Fill, this is not just possible, but incredibly easy. It’s like a digital paintbrush that responds to your every command, transforming your text into stunning visuals. From adding or removing elements to replacing entire backgrounds, you are only limited by your imagination.

Generative Expand: The Magic of Extending Images

Expanding an image with the traditional tools can be a hassle, a puzzle that doesn’t always fit perfectly. With Generative Expand, Photoshop AI has magically removed this hurdle. Now, it’s like having an unseen artist continue your picture beyond its original borders, crafting a seamless masterpiece.

Content-Aware Fill: Clean Editing Made Easy

Have you ever wished you could erase an object from your photo as easily as you delete text? Photoshop AI heard your wish and granted it with the Content-Aware Fill feature. It’s like having an invisible eraser that swaps out the unwanted elements with a perfect match from the surrounding background.

Select Subject: Simplifying Focus Selection

Sometimes, you just want to focus on the main subject in a photo. However, manually selecting it can be a tedious process. Enter the Select Subject tool. With a single click, it can isolate the main subject of your photo. It’s like having an expert artist who knows exactly where to draw the line for you.

Sky Replacement: Redefining Landscape Photography

With Photoshop’s Sky Replacement feature, the sky is not the limit. You can change the sky in an image with just a few clicks. It’s as if you have the power to command the weather and create the perfect backdrop for your image.

Understanding Generative AI in Photoshop

Defining Photoshop AI Generative Fill

Generative Fill is not just a tool; it’s your AI-powered artist in a box. It uses the power of Adobe Firefly to create, add, and modify elements in your image based on your text prompts. Unlike other generative AI tools like Midjourney, Photoshop’s Generative Fill gives you more control to edit your designs, allowing you to bring your creative vision to life.

Harnessing the Power of Adobe Firefly

Adobe Firefly is the engine that powers Generative Fill. It’s like having a tiny creative genius living inside your computer, ready to bring your vision to life. It’s this power that has transformed Photoshop from a simple editing tool to a full-fledged digital artist.

When to Use Photoshop’s AI Generative Fill

From Text Prompt to Astonishing Art

With Generative Fill, you just need to type what you want to add and watch as your text transforms into stunning visuals. It’s like magic – your words become the wand that conjures up extraordinary images.

Rapid Idea Generation and Experimentation

The speed and efficiency of Generative Fill allow you to experiment with dozens of ideas in a matter of minutes. It’s as if you have a superfast conveyor belt churning out your concepts.

Integrating Generative Fill with Manual Editing Tools

Generative Fill isn’t a standalone tool. It works in harmony with other Photoshop editing tools, giving you complete control over the AI additions. It’s like having a well-coordinated orchestra at your fingertips, creating a harmonious symphony of creativity.

Leveraging Generative AI In Photoshop for Digital Marketing Success

AI Tools in Photoshop for Efficient Workflows

With Photoshop AI, you can save time, enhance efficiency, and streamline your creative process. It’s akin to having a team of virtual assistants working tirelessly, allowing you to focus on other important tasks.

Generative AI In Photoshop for Enhanced Creativity

Unleash your creativity with Photoshop AI. It provides you with an infinite playground to explore and create. It’s like having a limitless canvas where your imagination can run wild.

Generative AI In Photoshop for High-Quality Output

Photoshop AI isn’t just about convenience and creativity; it’s also about ensuring the quality of output. With Photoshop AI, you get not just quantity, but quality. It’s like having a design team connected directly to your creative vision.

Common Concerns About Generative AI In Photoshop

Can Generative AI In Photoshop really understand my creative vision?

Absolutely. While Generative AI In Photoshop is a technological marvel, it’s designed to amplify your creativity, not replace it. Think of it as a tool that speaks your design language fluently.

Will using Generative AI In Photoshop make designs look generic?

Not at all. AI in Photoshop is here to augment your designs, not standardize them. It adapts to your style and preferences, ensuring that your creations remain distinctively yours.

Is there a learning curve involved?

Minimal, if any. Adobe has ensured that integrating AI into Photoshop is seamless. You’ll find the interface intuitive, and the AI suggestions will enhance your workflow from the get-go.

How does Photoshop AI handle complex tasks?

Brilliantly. From intricate selections to content generation, Photoshop AI tackles complexity with ease, simplifying tasks that would otherwise be time-consuming.

Can I use generative AI In Photoshop in my commercial projects?

While many of the new AI-powered tools found in Photoshop can be used in your commercial projects, while Generative Fill is in beta (at the time of writing), content generated within the Photoshop (beta) app is not permitted for commercial use. However, this shouldn’t stop you from exploring the power of these new tools now as once Generative Fill is out of beta, expected later this year, commercial use will be allowed for generated content. 

Are Photoshop’s AI tools ethical?

Adobe Firefly, the technology powering Generative Fill in Photoshop, is designed to be safe and suitable for commercial use when out of beta. Adobe Firefly has been trained on Adobe Stock imagery, openly licensed work, and public domain content with expired copyrights, ensuring a diverse and legally compliant creative experience.


Embracing the AI Revolution in Digital Marketing

In a digital landscape where innovation knows no bounds, Generative AI emerges as a trailblazing force, reshaping the way designers approach their craft. By seamlessly integrating AI-generated content into Photoshop, artists can unlock new dimensions of creativity, efficiency, and inspiration. As technology continues to advance, embracing Photoshop AI promises an exciting future where human ingenuity and artificial intelligence join hands to create stunning visuals that captivate the world.


Can Generative AI completely replace human creativity in design?

Generative AI complements human creativity but doesn’t replace it. It augments the creative process by offering fresh ideas and solutions that designers can build upon.

Is Generative AI only useful for advanced designers?

No, Generative AI is accessible to designers of all skill levels. Many AI-powered features are designed to simplify tasks and enhance creativity, making them user-friendly for beginners.

Can I revert to manual editing after using AI features?

Of course. Photoshop AI enhances your efficiency, but you’re always in control. Feel free to switch between AI-powered tools and manual editing based on your preferences.

Is internet access required for using Photoshop AI?

While some AI features might benefit from internet connectivity, many functions work offline. You can enjoy the perks of Photoshop AI with or without an internet connection.

Can I use the Photoshop (beta) features without affecting my normal Photoshop app experience?

Yes! Photoshop (beta) can be installed alongside your primary Photoshop app as a standalone application and will not affect your normal Photoshop editing experience.