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Featured image for “A Brief History of Organic vs. Paid Social Media”

A Brief History of Organic vs. Paid Social Media

Travis Grant
 / 
May 13, 2020
 / 
Strategic Marketing Partnerships
Like disruptive communications technologies before it (the printing press, radio, and television), social media changed the world in deeply profound ways, starting with the launch of Facebook and Twitter in 2006. These platforms shook norms by rapidly spreading and aggregating intellectual capital, as local ideas became global and were consumed by massive yet increasingly nuanced audiences who, in turn, had
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Why Settle for Anything Less Than a Unicorn?

Travis Grant
 / 
May 1, 2020
 / 
Strategic Marketing Partnerships
If you work in a communications and marketing department, you might describe the ideal team member like this: a digital native who codes in HTML and CSS (and more). A person who is a superb project manager, a master of process, a branding expert, a digital marketing expert, an Adobe Creative Suite savant, and an ultra creative. A person who
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Featured image for “Should I Renovate My Website?”

Should I Renovate My Website?

Travis Grant
 / 
May 1, 2020
 / 
Web Design
It’s a great question: should I renovate my website? There really is no single answer. It all depends on the current state of the site and how integrated it is into your business (does it rely on custom features, e-commerce, some other unique detail that’s crucial to what you do?). In worst case scenarios, renovations can quickly become deep holes
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Featured image for “How to Manage Scope Creep”

How to Manage Scope Creep

Travis Grant
 / 
May 1, 2020
 / 
Strategic Marketing Partnerships
Every agency has stories about scope creep swallowing projects whole. There are a lot of reasons for scope creep but it mostly has to do with how well expectations are communicated and managed. So what is this scope creep business, anyway? Put simply, it’s the sum of small changes that occur outside the boundaries of process, causing delays and even
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