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Continuing part 2 with simple marketing tools and tactics that help your nonprofit marketing strategy do more with less.

Simple digital marketing best practices for nonprofits to help mitigate operational risks while boosting your nonprofit marketing strategy.

ev+AGENCY is very honoured to salute National Indigenous Peoples Day. It’s a day where Canadians recognize and celebrate the unique heritage, diverse cultures and outstanding contributions of First Nations, Inuit and Métis peoples. For us at ev+AGENCY, it’s more personal. National Indigenous Peoples Day is about storytelling and the sharing of well crafted stories that enlighten the senses, lift the

We all have a purpose, and the right to live out our purpose with freedom and dignity. As we embark on the month of June, the ev+AGENCY team would like to salute and celebrate Pride Month. To us, Pride Month is much more than a movement celebrating the LGBTQ+ community, it’s about people discovering, accepting, and feeling free to live

The streaming wars are well underway. It’s not a literal war, of course. More a battle for supremacy and market share in a space where evolving technology and the way people use it are redefining not only how we consume content but how brands are built and audiences reached. For a lot of people over the age of 30, the

At ev+ AGENCY, we love to talk about branding—a lot. It’s a subject you can deep dive, covering everything from philosophy to strategy to pop cultural impact. So far our series on branding has covered a lot of ground, including the basic fundamentals of what branding is, brand essence, and the strategic concepts of brand positioning. In this installment, I’m

Previously in our series on branding, I talked about the “why” of your brand and the importance of understanding and articulating its essence. In this third installment, I’m going to build on those topics and talk about positioning your brand in the minds of your audience, in a way that differentiates it from competitors.  What is Brand Positioning? Have you

When we’re talking about branding, we’re essentially talking about building emotional continuity with audiences, beginning with a clear understanding not of what you do or even how you do it, but why you do it in the first place. It’s an important first step toward realizing a golden maxim of marketing: how you think and feel about a brand is

One thing I’ve learned in my career is that “branding” means different things to different people. For those who aren’t marketers, the word is sometimes used interchangeably with the idea of a visual identity, like a logo. Fair enough. It’s a brand mark, after all. So isn’t that your brand? Well, it’s a bit more complex than that.  This is

In a previous piece, I touched upon the history and changes in social media, and the way in which Facebook in particular should be used in 2020. But there remains an elephant in the room for every business that uses social media: the infamous social media public relations crisis. Put simply, if you’re using social media, the potential for a