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The streaming wars are well underway. It’s not a literal war, of course. More a battle for supremacy and market share in a space where evolving technology and the way people use it are redefining not only how we consume content but how brands are built and audiences reached. For a lot of people over the age of 30, the

At ev+ AGENCY, we love to talk about branding—a lot. It’s a subject you can deep dive, covering everything from philosophy to strategy to pop cultural impact. So far our series on branding has covered a lot of ground, including the basic fundamentals of what branding is, brand essence, and the strategic concepts of brand positioning. In this installment, I’m