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We’ve all been there. You visit a website, hoping for a quick solution, only to find yourself ensnared in a web of automated responses. The chatbot, with its limited script, keeps offering irrelevant solutions, seemingly stuck in a loop, leaving you more frustrated than when you started. You might even catch yourself asking, “Is there a real person behind this?”

Branding is an essential aspect of any business, regardless of its size or industry. At ev+AGENCY, we know that the right branding strategy can help a company differentiate itself from its competitors, attract and retain customers, and build a strong reputation. However, building a brand identity that resonates with consumers can be challenging, which is why many businesses turn to branding agencies for help. 

The streaming wars are well underway. It’s not a literal war, of course. More a battle for supremacy and market share in a space where evolving technology and the way people use it are redefining not only how we consume content but how brands are built and audiences reached. For a lot of people over the age of 30, the

At ev+ AGENCY, we love to talk about branding—a lot. It’s a subject you can deep dive, covering everything from philosophy to strategy to pop cultural impact. So far our series on branding has covered a lot of ground, including the basic fundamentals of what branding is, brand essence, and the strategic concepts of brand positioning. In this installment, I’m